Marketing & Collateral
The goal of the brand refresh was not to wipe out the work of the past but rather build on it and create a stronger foundation to move forward.
Creative Soapbox built upon the brand marketing from the previous refresh and reinvigorated the brand messaging, including the brand personality and voice. We developed a living brand guide for the organization to reference and maintain consistency.
Food & Beverage
Glanbia Nutritionals is a large, global organization with several marketing branches managing the brand. To roll out the new brand we developed a comprehensive guide not only around usage but also the history and context of the Brand Story and Brand Architecture. This provided key ways to talk about the brand, it's products, and the Glanbia values. As part of the guide, Creative Soapbox established several templates as "quick starts" for typographic scale. Type scale, grid and layout guidelines strengthen the brand and provide consistency–something Glanbia strives for in all products. We designed the Glanbia Nutritionals Type Gauge Multi-Tool for the internal design team as an assistant to establish a rock star type and grid system. After developing several usage examples and guidelines, we developed a Gatsby website to function as a "living" style guide for the Glanbia team to reference.
The Energy Horizon was conceived from the Glanbia brand history. Inspired by the elements of nature, it is an evolution of the Glanbia Nutritionals gleam, from the previous brand campaign, and harmonizes with the Glanbia plc brand work. It represents a warm, rising sun horizon as a metaphor to a fresh new day full of possibilities and promise. The intercepting bands represent the energy and interlocking service of all the Glanbia disciplines such as R&D, Procurement and Leadership. It represents the ever-present support of the Glanbia customers.
The Glanbia Nutritionals brand continues to stengthen and grow with a solid foundation from the "We're built around you." framework. Since the launch, we have completed several successful projects with Glanbia utilizing the updated brand marketing materials and guidelines.