Creative Soapbox has worked with Cottonwood Creek Dental for a number of years and during that time, the look and functionality of the site have had multiple incantations to keep the site fresh and relevant. Dr. Dolby wanted the ability to add videos, new testimonials and articles. We implemented the Content Management System, ExpressionEngine, to give him and his staff the power to update the text and images on the site and add new content.
We gave the site a clean, modern look to reflect Cottonwood Creek's friendly office. The slideshow on the homepage showcases a rotating selection of featured promotions, such as their patient referral program. Social networking and sharing capabilities were added sitewide. The newsletter signup is seamlessly integrated into MailChimp's email marketing services.
In addition to the new look, we configured ExpressionEngine to make it easy for Dr. Dolby and his staff to connect pages and direct user's to more content by relating services, testimonials and articles. For example when Dr. Dolby adds an article, he can choose the services pages that are related to that article. This way he can easily create a list of related internal links that directs the user to more resources about the services Cottonwood Creek Dental provides. He also has the ability to associate a services with a testimonial and have that testimonial appear on a services page.
Cottonwood Creek Dental is a dental practice in Eagle, Idaho specializing in cosmetic dentistry. Dr. Mike Dolby purchased the practice in April 2007.