Cullbridge Marketing & Communication Tools of Change Web Site

Cullbridge Marketing & Communications contracted Creative Soapbox in the redesign of the Tools of Change Website. The goal was to improve design, usability, functionality, optimization and application technology. Founded on the principles of community-based social marketing, the Tools of Change Website links a growing bank of case studies and "lessons learned" with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as turnkey programs that have been pre-packaged for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions and can download the resulting draft plans and work summaries to common word processors for further refinement.

The new site features a completely new graphical interface, redesigned identity and icons, as well as new site architecture and technology. The site backend was built with Lasso and MySQL in a modular and agile approach with a fully custom CMS (Content Management System). The end result is a robust and expandable framework that allows users to easily create and save multiple plans and switch between French and English.