Opera Idaho Brand Redesign

Creative Soapbox redesigns Opera Idaho’s brand bringing to life OI’s personality and its promise to bring world class opera to Idaho. The new brand is unified in tone while giving bows to both future and past audiences. By combining elements of masculinity and femininity, strength and simplicity, Opera Idaho now establishes itself as a mark of integrity and passion.

In addition to speaking with multiple audiences, the identity and logo clearly position Opera Idaho as a world-class organization—ready and worthy of substantial investment. It has the familiarity of a corporate mark while retaining artistic integrity.

The logomark is interpretive and gestural with a multiplicity of meanings. It has been derived from several different elements including the letterforms "O" and "I" and influenced by several musical symbols and notes such as the fermata.

The variation of a single color represents the complexity and range of the voices. It is a convergence of royalty (purple) and passion (red) and appeals to both masculine and feminine audiences.

The typeface is strictly representative of strength and stability of Opera Idaho and has a long history of use in sign design in New York City and the arts. The tagline compliments the mark with a sense of artistic flair. The Opera Idaho identity is meaningful and beautiful to any observant eye and communicates to a diverse audience.

Brand Personality: Strong and innovative, artistic, passionate, and welcoming.

Brand Tone of Voice: Firm, established, distinguished, powerful, and expressive.