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    <title>Blog</title>
    <link>http://www.creativesoapbox.com/blog/view</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>kelly@creativesoapbox.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-07-09T14:55:42+00:00</dc:date>
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    <item>
      <title>An ExpressionEngine Jumpstart &#45; Boise Web Tech Meetup</title>
      <link>http://www.creativesoapbox.com/blog/view/an-expressionengine-jumpstart-boise-web-tech-meetup/</link>
      <guid>http://www.creativesoapbox.com/blog/view/an-expressionengine-jumpstart-boise-web-tech-meetup/#When:14:55:42Z</guid>
      <description>Heard about ExpressionEngine, but never understood what the big deal is? Want to learn about a CMS that works with you, not against you? Never heard of ExpressionEngine, but want to eat pizza? Then the next Boise Web Technologies Meetup is the place you want to be. I will be giving a riveting presentation entitled: An ExpressionEngine Jumpstart. We will go over the basics and show some code examples of how we structure our ExpressionEngine sites. Hopefully it will be interactive and you can drill me with questions and I can try to have answers.
Join us at the US Bank Building in downtown Boise on July 15 at 6:00. More information at Meetup.com</description>
      <dc:subject>ExpressionEngine, Web</dc:subject>
      <dc:date>2010-07-09T14:55:42+00:00</dc:date>
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    <item>
      <title>ExpressionEngine CodeIgniter Conference 2010</title>
      <link>http://www.creativesoapbox.com/blog/view/expressionengine-codeigniter-conference-2010/</link>
      <guid>http://www.creativesoapbox.com/blog/view/expressionengine-codeigniter-conference-2010/#When:18:25:23Z</guid>
      <description>We just got very excited. Next week, Justin and I will be hopping over to San Francisco (one of my favorite cities) (no seriously, see picture) to attend EECI2010, the ExpressionEngine CodeIgniter conference. It is a super combination of a MasterClass, hands&#45;on workshops and a variety of fabulous speakers. We couldn&#39;t pass up this opportunity to check in with all the brilliant people we met at the ExpressionEngine Roadshow last October and meet others we have only seen online or heard their voices over Skype. In between grabbing a burrito in the Mission and picking up some Northbeach Pizza, we will learn a ton about all the novel ways people are using ExpressionEngine to develop ingenious sites AND get a crash course in CodeIngniter.</description>
      <dc:subject>ExpressionEngine, Web</dc:subject>
      <dc:date>2010-05-26T18:25:23+00:00</dc:date>
    </item>

    <item>
      <title>Introduction to the Content Management System (CMS)</title>
      <link>http://www.creativesoapbox.com/blog/view/introduction-content-management-system-cms/</link>
      <guid>http://www.creativesoapbox.com/blog/view/introduction-content-management-system-cms/#When:19:11:16Z</guid>
      <description>Web sites are evolving faster than deer mice in Nebraska. Not too long ago, they were made up of inert pages and static text. Now, users expect sites to be kept up&#45;to&#45;date in real time and have software&#45;like functionality. Building a site that is powered by a Content Management Systems (CMS) makes it easier for a site owner to keep their site current and lays a foundation for the addition of site features.</description>
      <dc:subject>For Our Clients, Web, Web 101</dc:subject>
      <dc:date>2010-05-04T19:11:16+00:00</dc:date>
    </item>

    <item>
      <title>Why You Care About Web Standards</title>
      <link>http://www.creativesoapbox.com/blog/view/why-you-care-about-web-standards/</link>
      <guid>http://www.creativesoapbox.com/blog/view/why-you-care-about-web-standards/#When:18:16:23Z</guid>
      <description>Just like there are standards for building solid, long&#45;lasting houses, there are standards for building Web sites so they are more stable and viable for the future. A site built with Web standards is a sound investment and will add value to a business, increasing its longevity and sustainability. Standards&#45;based sites are faster and more search engine friendly. They also are more scaleable, more accessible to those with disabilities and render more consistently across browsers.</description>
      <dc:subject>For Our Clients, Web, Web 101</dc:subject>
      <dc:date>2010-02-09T18:16:23+00:00</dc:date>
    </item>

    <item>
      <title>Five Ways to Kill Your Brand</title>
      <link>http://www.creativesoapbox.com/blog/view/five-ways-to-kill-your-brand/</link>
      <guid>http://www.creativesoapbox.com/blog/view/five-ways-to-kill-your-brand/#When:22:27:16Z</guid>
      <description>In the beginning, a brand is fragile. From its inception, a brand must be properly cared for or it will die. A brand is alive, and you are its parent. You create it, but you do not have control over it. You can push it one way or another. You can influence it, talk to it, teach it how to speak, but in the end the true shape of the brand is molded by its surroundings. You may own the trademark, but the consumer truly controls the brand. Below are five quick and easy ways to ensure your brand dies before it gets off the ground.</description>
      <dc:subject>Branding, Business</dc:subject>
      <dc:date>2009-12-21T22:27:16+00:00</dc:date>
    </item>

    <item>
      <title>The ExpressionEngine Roadshow Report 2009</title>
      <link>http://www.creativesoapbox.com/blog/view/expressionengine-roadshow-report-2009/</link>
      <guid>http://www.creativesoapbox.com/blog/view/expressionengine-roadshow-report-2009/#When:14:17:08Z</guid>
      <description>After an inspiring whirlwind in sunny (but cold) Seattle attending the ExpressionEngine Roadshow, we are back in Boise. Some of the things we learned were tangible, like the finer points of Template Caching. Other things were intangible, like meeting the sharp people at EllisLab and the calming, competent presence they engender. Being in a room full of people who do the same thing we do everyday and sharing experiences and ideas was enlightening and invigorating. The presentations ranged from technical to the more abstract and process&#45;based.</description>
      <dc:subject>ExpressionEngine, News, Technology</dc:subject>
      <dc:date>2009-10-07T14:17:08+00:00</dc:date>
    </item>

    <item>
      <title>Creative Soapbox on the Road: ExpressionEngine Roadshow 2009 Seattle</title>
      <link>http://www.creativesoapbox.com/blog/view/expressionengine-roadshow-2009/</link>
      <guid>http://www.creativesoapbox.com/blog/view/expressionengine-roadshow-2009/#When:19:13:53Z</guid>
      <description>Creative Soapbox is traveling by planes, trains and automobiles to Seattle for the ExpressionEngine Roadshow.</description>
      <dc:subject>ExpressionEngine</dc:subject>
      <dc:date>2009-09-28T19:13:53+00:00</dc:date>
    </item>

    <item>
      <title>The Spectrum of Spec Work</title>
      <link>http://www.creativesoapbox.com/blog/view/spectrum-spec-work/</link>
      <guid>http://www.creativesoapbox.com/blog/view/spectrum-spec-work/#When:23:09:34Z</guid>
      <description>Lately, throughout miles of threads on design forums and in countless blog posts, one debate has captivated, angered and emotionally impacted pretty much everyone in the creative industry. Well, it turns out, there is more to the topic.</description>
      <dc:subject>Business, Design</dc:subject>
      <dc:date>2009-09-12T23:09:34+00:00</dc:date>
    </item>

    <item>
      <title>Launch Delay Due to Weather</title>
      <link>http://www.creativesoapbox.com/blog/view/creative-soapbox-website-launch/</link>
      <guid>http://www.creativesoapbox.com/blog/view/creative-soapbox-website-launch/#When:20:38:49Z</guid>
      <description>After 6 years of happily slinging pixels around for other people, we are proud to announce the launch of our very own website.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2009-08-21T20:38:49+00:00</dc:date>
    </item>

    <item>
      <title>Who needs a title?</title>
      <link>http://www.creativesoapbox.com/blog/view/who-needs-a-title/</link>
      <guid>http://www.creativesoapbox.com/blog/view/who-needs-a-title/#When:21:12:51Z</guid>
      <description>If creativity is intangible, how does one define it when branding themselves? There are many different ways to say what it is that we do. Some call themselves an “ad agency,” others refer to themselves as a “firm.” So what is the difference? And what do you do if you just don’t fit into one of the above?</description>
      <dc:subject>Business</dc:subject>
      <dc:date>2009-07-08T21:12:51+00:00</dc:date>
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