Lately, throughout miles of threads on design forums and in countless blog posts, one debate has captivated, angered and emotionally impacted pretty much everyone in the creative industry. Well, it turns out, there is more to the topic.

Environmental program planners are faced with the difficult challenge of motivating diverse audiences to adopt behaviors that support sustainability. Together with Action Research, Creative Soapbox now offers turnkey community-based social marketing solutions based on the ground-breaking work of Dr. Doug McKenzie-Mohr.