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Feb 10
Just like there are standards for building solid, long-lasting houses, there are standards for building Web sites so they are more stable and viable for the future. A site built with Web standards is a sound investment and will add value to a business, increasing its longevity and sustainability. Standards-based sites are faster and more search engine friendly. They also are more scaleable, more accessible to those with disabilities and render more consistently across browsers.
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Dec 09
In the beginning, a brand is fragile. From its inception, a brand must be properly cared for or it will die. A brand is alive, and you are its parent. You create it, but you do not have control over it. You can push it one way or another. You can influence it, talk to it, teach it how to speak, but in the end the true shape of the brand is molded by its surroundings. You may own the trademark, but the consumer truly controls the brand. Below are five quick and easy ways to ensure your brand dies before it gets off the ground.
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Oct 09
After an inspiring whirlwind in sunny (but cold) Seattle attending the ExpressionEngine Roadshow, we are back in Boise. Some of the things we learned were tangible, like the finer points of Template Caching. Other things were intangible, like meeting the sharp people at EllisLab and the calming, competent presence they engender. Being in a room full of people who do the same thing we do everyday and sharing experiences and ideas was enlightening and invigorating. The presentations ranged from technical to the more abstract and process-based.
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Sep 09
Creative Soapbox is traveling by planes, trains and automobiles to Seattle for the ExpressionEngine Roadshow.
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Sep 09
Lately, throughout miles of threads on design forums and in countless blog posts, one debate has captivated, angered and emotionally impacted pretty much everyone in the creative industry. Well, it turns out, there is more to the topic.
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Aug 09
After 6 years of happily slinging pixels around for other people, we are proud to announce the launch of our very own website.
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Jul 09
If creativity is intangible, how does one define it when branding themselves? There are many different ways to say what it is that we do. Some call themselves an “ad agency,” others refer to themselves as a “firm.” So what is the difference? And what do you do if you just don’t fit into one of the above?
Posted by: Kelly Packer
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